GetResponse bills itself as the simplest newsletter tool on the market and offers a ton of premium features. This is a bold boast, especially given how low their pricing are. 183 nations are included in the company's worldwide reach, and it claims to engage more than 1 billion users each month. Such a large number of emails.
Even while the GetResponse reviews posted online by users are generally favorable, they might not present you with the full picture. Our evaluation of GetResponse is methodical and is based on our real-world expertise and understanding of hundreds of different basic and sophisticated marketing automation products.
Feature-wise, GetResponse do boast a lot more than most other email marketing services. From custom landing pages to advanced automation and reporting features, you'll be hard-pushed to find a feature they don't offer.
The landing pages are particularly intriguing because they are a component of Conversion Funnel, a special tool that handles lead generation and even doubles as an online store where payments may be accepted. The marketing automation options offered by GetResponse are another benefit worth considering. You may create sophisticated automated campaigns depending on events/triggers like sales or even geography. Although other tools also offer automation, they are typically less robust or user-friendly. In-depth templates will be available in abundance to assist you in getting started.
GetResponse now provides AI product recommendations after acquiring Recostream, a leader in AI/ML tailored recommendations technology. This means that recommendations are made specifically for your website's visitors based on their behavior, preferences, needs, and habits. Really cool
Higher-tier accounts also provide you access to a webinar capability and a built-in CRM, which are elements you don't typically find in email marketing systems. It certainly piqued our interest sufficiently. So let's explore this GetResponse review in more detail.
GetResponse is an all-in-one marketing platform that is particularly suited to ecommerce businesses. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably. Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their free forever plan provides users with key marketing features such as a landing page/website builder, signup forms and popups. They also offer a generous 50% discount to NGOs.
GetResponse Pricing
Four paid plans with various features make up GetResponse's pricing: Email Marketing, Marketing Automation, Ecommerce Marketing, and MAX. GetResponse Free is another free email marketing program that is offered. There is a monthly email send cap of 2500 newsletters for individuals with fewer than 500 subscribers. Its costs fall towards the middle range when compared to those of other email marketing tools. However, if you want to use capabilities like marketing automation or e-commerce features, things can get pricey very quickly.
The MAX category includes two plans. Maxim and Maxim2. These packages are appropriate for businesses that require the most cutting-edge features at the enterprise level. The easiest approach to learn more about these plans is to contact customer service, who can advise you on the best solutions based on the size of your contact list and your marketing objectives.
GetResponse is an email marketing app that allows you to:
create a mailing list and capture data onto it
send e-newsletters to the subscribers on your list
automate your email marketing using ‘autoresponders’
view and analyse statistics related to your email campaigns — open rate, click through, forwards etc.
Founded in Poland in 1998, the company’s initial focus was firmly on making it easy to send e-newsletters. In recent years however, GetResponse has shifted its emphasis considerably — the product now aims to be more of an ‘all-in-one’ e-commerce and online marketing solution, rather than a ‘traditional’ email marketing tool.
Accordingly, in addition to email marketing features, GetResponse now also provides a website builder, chat features, ecommerce features, webinar hosting, landing pages and automated sales funnels.
GetResponse pricing
There are six pricing plans:
Getresponse Free — this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
Email Marketing — this starts at $19 per month and lets you send an unlimited number of emails to up to 1,000 subscribers.
Marketing Automation — starting at $59 per month for up to 1,000 subscribers.
Ecommerce Marketing — starting at $119 per month for up to 1,000 subscribers
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599 or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,’ ‘Marketing Automation’ and ‘Ecommerce Marketing’ plans respectively.
With regard to the ‘Max’ and ‘Max2‘ plans, these are more ‘enterprise level’ offerings that provide advanced features (more on these in a moment). With these plans, exact pricing depends on requirements and list size — if you’re interested in using either of them, you’ll need to contact GetResponse to schedule a demo, discuss your needs and negotiate pricing.
Decent discounts are available if you pay upfront for 1 or 2 years of service —18% and 30% respectively.
Even on its entry-level subscription, GetResponse has an impressively comprehensive feature set when compared to other email marketing solutions.
The platform offers all the essential features you'd anticipate from an email marketing platform, including list hosting, templates, autoresponders, analytics, and so forth. However, as was already mentioned, it has recently been expanding its feature set to the point where it has transformed into an all-in-one marketing and e-commerce solution.
Any online marketing effort should always include landing pages (Facebook, Google Ads etc.).
This is because internet ads typically produce considerably more leads if they drive consumers to attractive "squeeze pages" with clear content and a clean, well-designed data capture form, rather than simply directing them to an information-packed website.
You can create complex squeeze pages using GetResponse right out of the box. Importantly, you can compare the conversion rates of various pages in real time and select the one that performs the best for your ad campaigns.
This might increase the amount of leads you generate and expand the audience for your email campaign.
The landing page feature is an extremely helpful and cost-effective tool to have in your email marketing toolkit because similar solutions frequently require you to employ a third-party landing page creation service to achieve this type of capability.
Importantly, GetResponse's landing page features are accessible on all plans, even the free one.
GetResponse offers significant discounts over popular landing page solutions Unbounce and Instapage, which have minimum monthly fees of $90 and $199, respectively, for squeeze pages.
The landing pages you design can be connected to a variety of analytics programs and cookies, including Facebook pixels, Google Tag Manager, Kissmetrics, and Google Analytics.
Additionally, there are 197 landing page templates available for selection, all of which, like GetResponse's email templates, have a professional and modern aesthetic (particularly the more recently-introduced ones).
However, there are a few issues with the landing page builder that should be mentioned.
First off, the UI is not very user-friendly; in fact, it is quite clumsy.
Second, you'll typically need to make distinct landing page designs for desktop and mobile.
This is advantageous in certain respects since it enables you to hide landing page content that you don't want mobile consumers to see. But doing so entails a complicated procedure.
Given that webinars can be utilized to generate leads as well as significant cash, the thought of having your email database and webinar tool under one roof is highly alluring.
In comparison to well-known webinar solutions, the pricing is also relatively reasonable, especially when you take into account all the extra marketing options that Getresponse offers.
For instance, GoToWebinar, one of the top providers of webinar hosting services, charges $59 a month only to host live webinars. For the same fee, GetResponse allows you to accomplish the same tasks as well as many more.
While GetResponse's limit on its $59 "Marketing Automation" package is 100, GoToWebinar's participant cap is more forgiving, allowing you to broadcast webinars to 250 people.
Since I've previously found several elements of the GetResponse interface, particularly landing pages, to be a little bit clumsy, I'll be honest and say that I didn't have high expectations for the webinars function.
However, I was pleasantly delighted to find that the webinars' functionality and user experience are really outstanding — and are generally on par with any specialized platform I've previously used for online meetings or webinars in terms of quality.
The following GetResponse webinar features deserve special mention for their value:
the lack of software installation required for your attendees to participate in the webinars
one-click webinar recording
screen-sharing capabilities
video sharing features and the ability to host webinars with up to three presenters (YouTube)
the choice to use pre-recorded webinars or previous events as part of a sales funnel (as part of GetResponse's "on-demand webinars" capability) the option to upload PowerPoint presentations to GetResponse for use during a webinar
The essential thing to keep in mind is that only plans with the "Ecommerce Marketing" tier or higher can access on-demand webinars and paid webinars. This implies that the monthly fee for using the function will be at least $119.
The file storage limits for your recorded webinars are another drawback of the webinars feature. You get 3 hours storage on the "Marketing Automation" plan, 6 hours storage on the "Ecommerce Marketing" plan, and up to 20 hours storage on the "Max2" plan.
As a result, if your company's primary focus is on webinar material, you might need to employ a different storage solution to distribute it to attendees.
Overall though, the webinar capabilities offered is a very important tool to have in your email marketing toolbox, and GetResponse has a clear advantage over its main rivals thanks to the inclusion of this feature. The quality of this service is surprisingly good, and the fact that your email list is fully integrated with your webinar broadcasting tool is a major benefit.
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The "conversion funnels" that GetResponse offers set it apart from similar products.
This is due to the fact that, in a certain sense, it transforms GetResponse from a platform for email marketing into something you can use to manage a whole ecommerce firm.
You can do the following actions with this feature without ever leaving the GetResponse environment:
Create a product catalogue
Create and run Facebook ad campaigns
Create landing pages
Add subscribers to an autoresponder cycle
Drive users to sales pages (also created in GetResponse)
Take payment for products
Send abandoned cart emails if necessary
All paid plans allow you to use the conversion funnel feature, but you should be aware that the version included with the "Email Marketing" plan prevents you from using any of the ecommerce features that go along with it, such as the ability to accept payments and the ability to recover abandoned carts.
Creating a sales funnel in GetResponse Third-party platforms, such as Shopify, BigCommerce, and Etsy, can be integrated with GetResponse conversion funnels if that's what you'd prefer (in some cases via official integrations, in others via syncing tools like Zapier).
The official GetResponse app in the Shopify App Store
A website builder is the most recent item to be added to GetResponse's feature list.
Through the GetResponse interface, you can do this to create a website and link it to a domain you control (you can also, if you like, buy your domain through GetResponse).
The website builder's templates are decent and plentiful (there are about 122), but as it is, the tool is a relatively basic one that simply allows you to create simple, static pages.
The "Email Marketing" plan only allows you to establish one website, whereas the "Marketing Automation," "Ecommerce Marketing," and "Max" plans allow you to construct five.
Although it is quite simple to add GetResponse forms to these, I was unable to find a clear way to integrate any GetResponse items I had built to a test website I put together using the builder.
So you might be a little let down if you were planning to use this program to create an online business. Fortunately, GetResponse claims that complete ecommerce capabilities is on the way.
GetResponse has just implemented a 'chat' tool that adds live chat capabilities to your website (either one you've made using GetResponse's new website builder feature, or your own existing site) in an effort to be a "all-in-one" marketing solution.
All paid plans have access to this capability, however only those with the $59/month "Marketing Automation" plan or higher can use it on external websites (i.e., those not made with the GetResponse website builder).
You must add a small amount of code to your website in order to make GetResponse Chats available to your users.
When properly utilized, this handy little feature can help you boost conversion and subscription rates. And with the latest updates
The addition of additional interactive capabilities like these to your site via scripts may have a detrimental effect on page loading speeds, which may in turn affect how well your site performs in search results. As with other features of this nature, there is a trade-off.
However, there are many situations in which this kind of functionality will be quite helpful, so it's undoubtedly a wonderful addition to GetResponse's feature set and one that will offer consumers substantial benefits.
Web push notifications
Web push alerts are a recent GetResponse service that is not specifically tied to email marketing.
You can allow website visitors to opt in to browser-based alerts (which you can display to your site visitors going forward regardless of the website they're surfing) by including a little piece of GetResponse code on your website.
These alerts can also be used as a part of an automatic subscriber journey. For instance, you could show a push notification in a subscriber's web browser 30 minutes after they click a link in an email about a campaign you're running.
Although this is rather complex material, push notifications might be annoying to some people, so care should be taken when utilizing this feature.
The 'Ecommerce Automation' plans and higher offer full access to the web push notification feature.
There are two main ways to try GetResponse out for free.
If your list contains 500 or less subscribers — or if you don’t have a list yet — you can sign up for a ‘Free Forever’ plan. This gives you access to a cut-down version of GetResponse, but one that will cover basic email marketing needs.
Of the plans under discussion, the ‘Marketing Automation’ plan probably represents the ‘sweet spot’ in the lineup. This is because it unlocks the bulk of GetResponse’s feature set whilst remaining competitively priced.
The percentage of sent e-newsletters that successfully make it to your subscribers' inboxes is known as the email deliverability rate, and it is certainly a crucial factor to consider when selecting an email marketing platform.
GetResponse appears to be rather clear about this, with this to say about it on their website: "Not all email marketing providers are so transparent about their deliverability rates."
We are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.
GetResponse is generally quite user-friendly. This wasn't always the case, but during the past few years, a redesign of its interface has made it simpler to use and more open to essential functions.
All the essential elements are accessible through a fairly standard drop-down menu, and you can personalize the GetResponse dashboard so that your most often used tools and data are readily available by using the widget library (shown below).
In terms of utilizing the product, it's certainly simple enough to import contacts, build an email campaign, set up autoresponders, and monitor statistics in GetResponse. Particularly, and as was already said, the section management is first-rate.
The learning curve isn't too great for GetResponse's more sophisticated services, such as its marketing automation tools.
But unlike most other product features, GetResponse's form designer and landing page maker tools could still use a little more of an upgrade. This is because they haven't seen much improvement as a result of the interface redesign. They undoubtedly could be made more user-friendly.
I would claim that Campaign Monitor is a little more user-friendly and that the Mailchimp UI has a cleaner design when comparing the GetResponse interface to that of its rivals. The most similar interface in terms of appearance and feel is definitely AWeber's.
Traditionally, GetResponse’s main usability failing involved its email editor — it was clunky and buggy.
Customer support
When it comes to email marketing solutions, Getresponse's customer service used to be among the most complete; the firm provided phone help in addition to live chat support, email support, and a variety of online lessons and resources.
Sadly, phone assistance is no longer available (unless you have the "Max2" enterprise package). You must use email support or live chat (available continually).
On the plus side, I've had nothing but positive experiences with GetResponse's chat service. I've never experienced a long wait to speak with an agent, and everyone I've interacted with has demonstrated a solid technical understanding of the software.
And the email support provided by GetResponse is available in 8 languages, which is commendable. These are: English, Polish, German, French, Spanish, Italian, Russian and Portuguese.
GetResponse review conclusion
GetResponse is one of the most affordable ways to host and interact with an email database overall. It's one of the more intriguing email marketing programs we've evaluated and is priced fairly in its industry. In addition to e-newsletters, it also supports ecommerce, sales funnels, live chat, push notifications, webinars, and push notifications.
It’s hard to think of any competing email marketing solution that offers quite as much of an ‘all round’ proposition; this makes it a particularly good fit for new business owners without a budget to invest in multiple tools. Its ‘Free-forever’ plan is very generous too.
I’ve been particularly impressed by GetResponse webinar functionality — it’s feature packed, and very good value for what it is.
Some improvements to GetResponse do need to be made however.
Probably the most important thing GetResponse need to look at is introducing a GDPR-compliant cookie consent mechanism for the landing pages.
The landing pages interface could do with an overhaul too — it could be more user friendly.
I’ll sum up this GetResponse review with a rundown of the key pros and cons of using the product.
Pros and cons of GetResponse
Pros of using GetResponse
There’s a totally free version of the platform available, which can be used indefinitely.
So long as you are happy to use an ‘Email Marketing’ plan, GetResponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more, functionality as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard pressed to find similar discounts from key competitors.
It gives you extremely sophisticated tools for marketing automation.
Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.
GetResponse’s webinar functionality is great, and represents a genuine USP — I haven’t come across this functionality on similar products.
The ‘Chats’ feature will prove to be a really useful addition to a lot of websites and used well can improve conversion rate significantly.
All GetResponse plans come with a useful (if slightly fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
The new form designer gives you a lot of flexibility over popup forms and the data they capture.
Custom DKIM is provided on all plans, even the free one.
Support is provided in a wide variety of languages.
With the notable exception of adequate cookie consent features on its landing pages, GetResponse is pretty good at meeting GDPR requirements.
The ‘all-in-one’ approach will appeal to small business owners on a budget — it saves them having to invest in multiple tools.
Its widget-based approach to customizing your dashboard makes it easy to see key marketing data in one place.
No credit card details are asked for when you sign up for the GetResponse trial.
From the standpoint of the user experience, the drag and drop interfaces for building landing pages and forms should be easier to use.
Although GetResponse's landing page feature allows you to use the Facebook pixel, you cannot do so in a GDPR-compliant manner.
There is no phone assistance available (unless you have a "Max2" subscription).
The functionality for split testing is only available for subject lines and text; it would be beneficial if you could also test using sender and send time.
For the website builder to effectively compete with older technologies, improvements are required.
The paid webinar functionality is only available on the most expensive GetResponse subscriptions, despite the fact that the webinar features are quite helpful.
GetResponse review FAQs
GetResponse review FAQs
Can I use GetResponse for free?
The ‘Getresponse Free’ plan gives you indefinite free access to a cut-down version of GetResponse, which works with mailing lists up to 500 subscribers in size. Alternatively, a fully-functional 30-day free trial is available (this can be used for lists containing up to 500 subscribers).
Is GetResponse easy to use?
On the whole, yes. However certain features aren’t quite as intuitive as they could be — the landing page creator and the form designer in particular.
How much does GetResponse cost?
There are six GetResponse plans: Free, Email Marketing, Marketing Automation, Ecommerce Marketing, Max and Max2. To host a list with 1,000 contacts on the first three premium of these plan respectively costs $19, $59 and $119. The pricing for both the ‘Max’ plans is negotiable. As your list size increases, so does the pricing.
Which is better, Mailchimp or GetResponse?
Mailchimp’s interface is arguably a bit slicker and easier to use than GetResponse’s, but overall we feel that GetResponse is better value, as it doesn’t charge you to host unsubscribed contacts on your account, and comes with a wide range of features that are not currently available in Mailchimp (notable examples include webinars and live chat). Our GetResponse versus Mailchimp comparison spells out the key differences between these two products.
How we tested this product — and why you can trust this review
We tested this product via independent research and, more importantly, hands-on experience of it.
We regularly help clients with email marketing campaigns, and have extensive knowledge of how the GetResponse platform works (we use the tool regularly on many projects). So this GetResponse review is based on building many lists from scratch, creating e-newsletters, and automating e-communications with it.
Additionally, we have a strict honesty policy — while we do make use of affiliate links to fund our research and testing, we strive to be 100% impartial in all our conclusions.
